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Overview17.02. Agent Goals

The Agent Goals report provides a direct measure of an Agents performance and their efficency in obtaining the defined goals.

Intended Use17.02. Agent Goals

There are a number of key metrics when monitoring an Agents performance. The Agent Goal report is designed to bring these key measures together in a single snapshot.

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The Conversion rate provides a measure of the number of leads an Agent consumed to achive the set targets. A high conversion rate is the sign of an efficient agent. It should however be remembered that the conversion rate is also a measure of the quality of the leads. Conversion rates should never be measured in isolation but rather compared to other team members working on the same Allocation.

Filters17.02. Agent Goals

  • Date Range
  • Campaign Template
  • Campaign
  • Allocation
  • Goal