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Provides a Campaign Manager with the ability to measure how a complex campaign is progressing towards a target. Many Campaigns require a number of interactions with a customer before a sale is made. For these type of campaigns each lead may transition through several stages which are each marked via a different disposition code. The comparison report gives a Campaign Manager a means to see how these transitions are progressing.
Filters
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Date Range
The period to run the report over.
Campaign Template
The Campaign Template(s) to run the report against.
Campaign
The Campaigns to run the report against. These Campaigns can only come from one of the above selected Campaign Templates.
Allocation
The Allocation to run the report against.
These Allocations can only come from one of the above selected Campaigns.
Disposition
The Dispositions to compare.
Column
Campaign
Allocation
Initial Disposition
Initial Count
Final Disposition
Final count