CLID requirements

Firstly Noojee does not provided legal advice and you should consult your solicitor to ensure that you are acting in accordance with the pertinant legislation.

The following information pertains to presentation of CLID and what information should be available to a caller that rings back after recieving or missing a telemarketing call.

The information was take directly from the ACMA web site on the 9th Sept 2014.

What information should I give callers?

You should provide the following information, either by a live operator or a recorded message, to callers to the CLI number:

• the name of your business
• if you made the call under a telemarketing agreement with another business,
• the name of the other business the purpose of the call
• what the consumer should do if they wish to speak to a salesperson about the
• product (for example, an instruction such as ‘Press 1’, or information such as your business’s sales number) what the consumer should do if they would like their number to be added to
• your internal opt out list (see Chapter 5) (for example, provide instructions such as how to enter their number after a tone, leave a voice message after atone or submit a request through your business’s website).

Make the information above as relevant and helpful as possible by tailoring it where possible:

• to specific products or campaigns
• to specific clients, if you are making calls under telemarketing agreements with
• a number of clients