2.3 Common Terms

Term	Definition
Agent	a staff member of your business whose task it is to call sales leads.
Allocation	a subset of leads from a campaign given to one or more agents.
Campaign List	a list of an agent’s Allocations for processing.
Campaign Manager	the person who creates and manages the campaigns and allocates leads to Agents.
Campaign Name	the name of your marketing campaign, created when leads are imported.
Campaign Template	a template used to control how leads are presented and processed.
Campaign	a collection of leads.
CSV	a ‘comma separated variable’ file
Dialler	the tool for agents to dial leads.
Dispositions	fields used to record the outcome of a sales call against a lead.
Lead	a set of details or fields about an individual, business or company.
Script or Call Script	the document that tells the agent what they say whilst on the phone.
Stop Codes	fields used to record the reason an Agent has stopped the dialler.