Lead
A lead is the basic element around which Noojee Campaigner operates. A Lead is simply a set of details (fields) about an individual or organisation. At a minimum a lead MUST contain a phone number. A lead may contain any number of fields. An example of a lead might be:
555 1234, John, Doe, Acme Ltd, 10 Smith St, Plainsville, Utah
Figure : Sample Lead in a spreadsheet